Ferrai World was the first theme park built in Abu Dhabi's now thriving Yas Island area. Boasting the planet's largest single roof and fastest roller-coaster, Ferrari and Ferrari World Abu Dhabi reached out to us to help them enhance the guest experience in the park with a bespoke soundscape of original music and dramatic sound design featuring the engines of these iconic cars.
Musically speaking, what does the Ferrari brand sound like and does that translate to a better guest experience? Working closly with the brand manager and marketing team at Ferrai as well as the creative team and leadership at Miral Experiences (owners of Ferrari World Abu Dhabi) we designed and produced over 2.5 hours of soundscape that sets guests up for a unique experience of adventure, speed and luxury.
Our compositions included rocking guitar-driven riffs, rich synthetic textures, upbeat EDM, thrilling orchestra and even a smattering of old Italy and each song features the thrilling sounds of a different Ferrari.
Want your project to light up the night? Let us help you.
